Science is our language. Results are the point.

PureLabs was founded on one conviction: the supplement aisle deserves more honesty. More dose. More transparency. Less marketing. We build products around what works, not around what sells.

Formulas, one standard

100%

Of amounts printed on the label

Days to change your mind

Our manifesto

"The market is full of supplements that promise and do not deliver. We are different, because we wanted something different ourselves."

PureLabs B.V.

We believed that as a customer you have a right to complete transparency. Every milligram. Every ingredient. Every choice we make when we build a formula.

So we chose the highest available form of each active, complexes that reinforce each other instead of padding a label, production under GMP in the Netherlands, and packaging as serious as what is inside it.

No fillers. No cheap substitutes. No small print. Only what works.

What we stand for

Every decision, from raw material to packaging, rests on three principles we do not negotiate.

Science over marketing

Every ingredient is chosen on published clinical research. We follow the evidence, even when that leaves us with less spectacular claims to make than the brand next to us.

A dose that actually works

Putting an ingredient on the label is not enough. We dose to the amounts used in the studies, up to three times the market average, because a dose that is too low simply does nothing.

Transparency as standard

No proprietary blends. No hidden amounts. Every milligram is printed on the jar and every choice can be justified. We hide nothing, because we have nothing to hide.

How it started

Our story

2022

The frustration that started it

After years of taking supplements ourselves and being disappointed every time by low doses, vague labels and cheap ingredients, one question kept coming back: why is there no supplement that actually does what it promises?

2023

Two years of formulation

Together with GMP certified laboratories in the Netherlands we developed our first formulas. Each one was built from the research up, as a complete system rather than a list of ingredients that happen to share a jar.

2024

AbsorbPure™ technology

The launch of our own absorption standard. Every active goes in as the form the research used, not the form that is cheapest to buy: B6 as P-5-P, collagen as hydrolysed low molecular weight peptides, creatine micronised rather than coarse.

Now

PureLabs, three products, one standard

TESTO+ for hormone balance, drive and daily energy. CREATIN+ for strength and training output. COLLAGEN+ for skin, nails and hair. Produced under GMP in the Netherlands, with every amount on the label and 90 days to change your mind.

TESTO+ Strength · 1,800 MG CREATIN+ Performance · 5 G COLLAGEN+ Beauty · 2,500 MG AbsorbPure™ Technology GMP Certified · From the Netherlands No fillers TESTO+ Strength · 1,800 MG CREATIN+ Performance · 5 G COLLAGEN+ Beauty · 2,500 MG AbsorbPure™ Technology GMP Certified · From the Netherlands No fillers

Most supplements will not do this.

We are convinced the supplement market can be fundamentally more honest. Not through better marketing, but through better products.

PureLabs stands for a different standard. One where the dose is clinically relevant, the ingredients are sourced on purity, and the label tells you everything instead of almost nothing.

See our products →

Our approach

From raw material to packaging, every step on purpose.

Step 01

Selected on purity

Every ingredient is chosen on bioactive purity, traceability and the highest available concentration. We never pick the cheapest option, only the one that does the most.

Step 02

Formulated to work together

Actives are combined with the cofactors they need, so the formula behaves as one system with one goal. Collagen ships with vitamin C. B6 goes in as P-5-P. Nothing sits in the jar doing nothing.

Step 03

Produced and tested in the Netherlands

All products are produced in GMP certified facilities in the Netherlands and tested in our manufacturing partner's own laboratory as part of production. Documentation can be requested at any time.

Get to know us