About us

PureLabs | About us
About PureLabs

Science is our language. Results are our goal.

PureLabs was founded on one conviction: the supplement market deserves more honesty. More dosage. More transparency. Less marketing. We build products based on what works, not on what sells.

3
Products without compromise
4
Active complexes per formula
100%
Produced & tested in NL
Our manifesto
"The market is full of supplements that promise but do not deliver. We are different, because we wanted it to be different ourselves."
PureLabs B.V.

We believed that as a consumer you have the right to full transparency. Every milligram. Every ingredient. Every choice we make in composing our formulas.

That is why we chose the highest available forms of every ingredient, synergistic complexes that reinforce each other's effect, production and testing in the Netherlands, and packaging that is as serious as its contents.

No fillers. No cheap alternatives. No fine print. Only what works.

What we stand for

Every decision, from raw material selection to packaging, is based on three non-negotiable principles.

01
Science over marketing
Every ingredient is selected based on published clinical research. We follow the science, even when that means we can make less spectacular claims.
02
Dosing that actually works
Putting an ingredient on the label is not enough. We dose at therapeutic levels, on average three times higher than the market average, because a dose that is too low simply does not work.
03
Transparency as standard
No proprietary blends. No hidden amounts. Every mg is on the label, every choice can be justified. We hide nothing, because we have nothing to hide.
How it began

Our story

2022
The frustration that started it all
After years of using supplements ourselves and being disappointed time and again by low doses, unclear labels and cheap ingredients, one question emerged: why is there no supplement that actually does what it promises?
2023
Two years of formula development
Together with GMP-certified laboratories in the Netherlands we developed the first three formulas. Each formula was built from four synergistic complexes, a complete system that works together.
2024
AbsorbPure™ technology
The launch of our own absorption technology. A method that optimises the bioavailability of every active ingredient, not as a marketing tool, but as a scientifically grounded step forward.
Now
PureLabs, three products, one standard
NAD+ Vitality, MAG+ Recovery and TESTO+ Strength. Packaged in 100% plastic-free aluminium jars, independently tested in the Netherlands. No compromises.
NAD+ Vitality · 1200MG MAG+ Recovery · 1800MG TESTO+ Strength · 1800MG AbsorbPure™ Technology GMP Certified · NL No fillers NAD+ Vitality · 1200MG MAG+ Recovery · 1800MG TESTO+ Strength · 1800MG AbsorbPure™ Technology GMP Certified · NL No fillers

No other supplement does this.

We are convinced that the supplement market can be fundamentally more honest. Not with better marketing, but with better products.

PureLabs stands for a new standard. One where the dosage is clinically relevant, the ingredients are sourced for purity and the packaging is as serious as its contents.

View our products →

Our approach

From raw material to packaging, every step with intention.

Step 01
Selection for purity
Every ingredient is selected for bioactive purity, traceability and the highest available concentration. We never choose the cheapest option, only the most effective one.
Step 02
Synergistic formulation
Each product consists of four active complexes composed to reinforce each other's effect. No loose ingredients, a complete system with one goal.
Step 03
Production & testing in NL
All products are produced in GMP-certified facilities in the Netherlands and then independently tested. Every batch must meet our quality standards before it leaves the door.
Get to know us

Questions? We are here for you.

We believe in direct communication. No chatbots, no queues, just a team that stands behind its products and is willing to answer questions honestly.

support@purelabs.nl→ Customer service & FAQ→ Terms & conditions and privacy→ View our products→